A Unique Way to Increase Your Customers Spend Per Sale: The Value of Offering A Gift With Purchase

Offering a free gift, with a purchase over a certain amount (or just with any particular item), is a great way to encourage people to buy from you, but also to spend more per sale if they have to spend a certain limit. A great way to take this strategy a step further is to make your free gift a sample of other products you want to promote, or a new product you want to encourage your customers to try so as to buy in the future.

For example, beauty brands use this strategy regularly, and to great effect, offering a selection of sample size beauty products in a cute looking case, when spending over $50, $70, $100, etc. in one transaction. Not only does the free gift encourage their customers to buy more beauty products in one transaction, it also allows them a chance to introduce their customers to new products or items they may not have bought previously, without the chance to try them first.

A twist on this method that we used with great success in building a couple seven figure businesses was to offer a free gift in exchange for signing up for a monthly membership program as an upsell. It dramatically increased the conversion rates (by many, many times over). However, the key there was to have the perceived value of the bonus be more than their total investment for the first month. That makes them feel like they’re getting a no brainer offer that they’d be dumb to turn down, yet it gets them into your recurring money maker where many of them decide to stay to make you even more over time. The bonus here has to be of real value to them, which is why we often times would include a physical item as a bonus even for a digital membership program.

Look at what you can offer as a free gift to customers when they spend over a certain dollar amount in one transaction. This encourages your customer to spend more per sale and also gives you a chance to get customers trying new products, if you make those products your gift. Or put a little twist on that method and include a free gift with the purchase of any particular product you want to push, or even as a bonus to push them into a recurring membership site (physical products can work really well here for a bonus even if the main offer is a digital one).

For more great tips to increase your profits and make more money from your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer

Why Content Is Still King

One common and popular phrase that has stood the test of time is "content is king" why? Because it has remained true despite hundreds of other factors like SEO practices, social media, and many other modern trends influencing online businesses and marketing. SEO experts have begun to adopt the philosophy that content is the most crucial factor of the ranking of any website.

Despite the fact that the importance of content is emphasized in many high places, too many aspiring online entrepreneurs have not fully understood and embraced this idea. Many will miss out on the benefits that great and original content can bring to a page. There are many to consider.

First of all, though, it is essential to be familiar with what content actually is. There is no short answer to this question. Content is everywhere and it's used in everything. In blogs, posts and articles you can find it along with web content like an “about us” page or a page describing products and services, all of which are part of the page's content. Moreover, the posts on social media accounts are also considered content.

Many companies and businesses think that uploading content regularly and in large amounts alone will improve the visibility of their sites, ranking, and ultimately, sales. It may be true to some extent that posting content regularly is essential, but it is also important that the content produced is unique and engaging to visitors.

Good content performs the following functions:

• Helps in branding of the business.
• Improves the search engine result page (SERP) ranking of the website.
• Increases customer engagement and attracts more traffic to the site.
• Generates leads and sales.

Types of Content

As discussed earlier, content is much more than just words on a website. It encompasses all those materials that are shareable and easily readable by the users, which will lead to the expansion of the customer base and better brand building.

Some types of content might include:

Written Content

Articles, press releases, academic reports, papers, and blog posts are all written material. Many modern types of content have emerged in the last few years, but written content is still considered an essential type of content because it is imperative in publishing different material. Moreover, it acts as a lead magnet and possible sales for a business.

Social Media Content

Social media content has the ability to reach a massive number of people anywhere in the world quickly and easily. All Facebook posts, tweets, LinkedIn posts, and Instagram media is considered to be social media content because it is shareable.

Multimedia Content

The reach of multimedia content has increased manifold. It is imperative to share visual content and even videos to keep your audience engaged. Thanks to rapidly growing video contributors on YouTube and Vimeo, the influence of video is growing. Different types of videos like interviews, teaching videos, product reviews, vlogs, reviews, and gaming videos are being uploaded daily and in heavy volume. These trends are increasing the importance of introducing different types of multimedia content, especially engaging videos.

It's important to discuss these types of content because even though the definition of content has evolved due to advances in technology and modern trends, content is still king. Why? Because it is used in and by all different types of business and all across various platforms. As the internet world of business becomes more competitive, it's becoming more important to use content as a way of spreading your message on any platform.

Customer Engagement

It is imperative that companies and entrepreneurs keep their customers updated and engaged in their business. The content should be unique and engaging for your users. Engaging content draws people and allows your brand to build a stronger bond with the customers. Moreover, good content will be able to attract traffic to your website, even if you have not implemented any other advanced strategy. Overall, it will increase your ranking on search engines, and customer engagement will improve.

Content marketing is a vital part of business success. Companies that have excellent content are naturally more attractive to more inbound links and traffic, and hence the chances visitors buying your products or services will also be on the rise.

The Statistical Importance Of Content

Different researchers and their analysis of the data have shown that content marketing is extremely important in customer engagement, expanding the customer base of a business, and running a successful blog. For example,

• Around 70% of the markets claim that excellent content leads to more engagement with the users.
• Social media content has become highly effective in B2C businesses
• According to a survey, 85% of people prefer brands that have entertaining content like personalized stories, solutions, and experiences.
• Many people find new businesses and companies via Twitter and Facebook.
• Video creators on YouTube have become a huge chunk of social media influencers as their content is seen by millions of people all around the globe.
• Overall, great content is necessary for a successful business, and it is much easier and cost-efficient to produce excellent content. Hence, content marketing is cheaper than traditional marketing, and it generates more leads than conventional marketing techniques.

Producing various types of content and implementing content marketing strategies can seem very complicated and intimidating. Fortunately, there are many programs out there that can help. Robot Author simplifies the process of creating engaging content to attracting more users to your sites.

How to Get Leads To Promote Your Product Or Service

What is Lead Generation?

Over the years, the techniques and strategies of the marketing of business have evolved a lot. Lead generation has become an essential phenomenon in marketing. It is the process of attracting potential customers to your products and services via social media platforms, email updates, and strong word-of-mouth. A lead is considered to be a qualified and hot lead when the consumer is not only attracted to your business but also has a need for your products or services.

What is the Importance of Lead Generation?

Initially, lead generation is vital in gathering information about the behavior of your potential customers. After compilation and detailed analysis of the collected data, you can devise effective strategies to market your business for the targeted customer base.

It is crucial to attracting a large number of people to your websites, so the products and the services offered by your company are promoted among a vast amount of people.

Lead generation is a time-consuming process that needs skills and research. However, it has become an essential part of today’s competitive business marketing. Different types of businesses can adopt different strategies for lead generation; however, some of the most common and effective strategies are as follows:

1. Determine Your Target Audience

The most important step of lead generation is to identify your target audience. It is challenging to promote your products efficiently if you are not sure of your own potential buyers. Therefore, it is important to research your audience and have an unambiguous idea of your customer base.

Information about the targeted audience commonly includes their age group to determine the tone of the ads, their residential areas, or living standards to set the budget and pricing of the products and the general lifestyle of your audience.

2. Create an effective promotion plan for your business

The promotional plan of your business should be exceptional to stand out from your competition and attract people towards your products and services. Such promotional and marketing techniques include blogs for your business along with vlogs, social media presence, and pay per click (PPC) advertising. Such modern techniques will help you in generating hot leads for the promotion of your business.

3. Use an Email Newsletter to Build Relationships

Once you have come into contact with the possible buyers, you should try to cultivate a healthy relationship with them. It can be achieved in a number of ways, for example, sending updates via social media, or using email newsletters. As a result, a stable communication channel is established with the customers, and they will be familiar with any new launches in your business.

4. Social Media

Social media platforms like Facebook, LinkedIn, Twitter, and Instagram are playing a huge role in the success of small businesses. It is an instant method of generating leads and successful promotion of your products and services. The business owners must keep in mind that just creating a social media page is not enough. They have to be regular in updating it as well.

Any major announcement related to your business should be promoted on social media accounts. Interaction with the users is very important, which can be done via holding live sessions, replying to any queries as soon as possible, and posting regular updates. Engagement is necessary for lead generation, so make sure that your social media pages are reaching a considerable number of people.

5. Webinars and Giveaways

Webinars and live sessions have become very popular as they provide quick and easy engagement with the customers. The users also prefer to get their queries answered quickly, so they are more likely to join online live sessions of your business and get any necessary updates about the products and services offered by your company.

Moreover, giveaways on social media pages and websites is also a massive attraction of people towards your business as giveaway posts are shared in considerable numbers in a short amount of time. Social media influencers are often hired by the customers to share the pages and posts about giveaways, which attracts many leads to your business.

6. Use Lead Magnets

As the name suggests, a lead magnet is a way of attracting leads to your products and convincing them to utilize them. At a small price, the customer should be provided a considerable output, especially at the start of the business, to make sure it is able to survive in the economic conditions.

An enticing offer makes the users sign-up on your website or register for regular updates. Many businesses poll their audience to get an idea of the demand of your customers.

7. Consider some Online Tools

If you are interested in the lead generation for the promotion of your products and services, you should really look into Domain Lead Pro.

Why Your Website Never Ranks Well

In terms of cost-efficiency, the most crucial method for attracting traffic to your website is through organic searches. They allow you to reach people who don't even know about your site initially but are searching for a specific product or service related to your website. The primary factor of the success in organic searches boils down to the ranking of your website on search engine results pages (SERPs).
There are a ton of factors that may contribute to your website may not be ranking well on search engines. Some of these reasons are:

A Slow Website

Millions of search results are available to the user as soon as they enter a keyword into a search engine like Google. With such a massive amount of data available on the Web, it's become challenging to hold users' attention for extended periods of time.

Pages that load faster not only provide excellent user experiences but also play a huge role in SEO ranking. Site speed is an official search ranking algorithm in Google that should be kept in mind during website development and management. If your website is not being ranked well, you must ensure that it can be loaded quickly on any desktop along with mobile devices. Mobile site speed is just as important.

Ambiguous Keywords and Title Tags

Ranking your website will become difficult; it is not clear to search engines what kind of products, services, and solutions you are providing to your users and their concerns. Content must be made clear. Make it easily understandable people, what they are reading. The use of appropriate keywords is a necessity in achieving clarity in your content.
Title tags are a crucial part of website ranking. Tags that start with a critical keywords perform much better than those in which the keyword is placed in different positions. Make sure that the title tags of your website are appropriate and work with the content of your website.

Similarly, many publishers make the mistake of writing an ambiguous descriptions and headings that are not related to the content of the page. As a result, such pages are penalized in the ranking.

Unoptimized Content

Content optimization is essential for the ranking of a website. It includes the optimization of the written content as well as images, audio, and other visuals used on a website. Many people use Google to search visual content, and if your website does not have optimized images, it is unlikely to be ranked high on the SERPs. High-quality images, videos, infographics, and other media content must be used to provide a good signal to Google for more top content ranking.

Poor Quantity and Quality of Inbound Links

Generally, a large number of links from other websites to your pages will ensure a high ranking of your website. The quality of the links also matters in this regard, so the links should originate from authority websites.
Irregular Publishing

It is not enough to just publish an optimized post on your website every week or so. Instead, the publishing should be regular and consistent to boost website rankings.

It has been shown that many websites are don't rank well because of irregular publications. Usually, SEO ranking experts suggest uploading at least two to three high-quality posts per week. Regular updates from your website help in engaging your audience, and the traffic will increase too.

The latest content on your sites makes it clear to search engines that you are still active on the website and working on it to make the content fresh and relevant. Moreover, the material should be adapted according to the circumstances of the publication time. In other words, stay up to date. This way, you're most likely to rank very high on search engines. Why? Because your page will provide relevant content about what's going on NOW.

SEO Practices are not being followed

SEO is one of the hottest topics in website management today. Many courses, books, blogs, and guides are available on the internet about the best practices of SEO. Having an SSL certification on your website, using suitable title tags, uploading relevant content, writing engaging meta descriptions, and implementing on-page SEO practices are some of the many latest SEO trends that increase the ranking of your website.

The focus of strong SEO is how content of your website will stand out in the search engines to ensure its ranking improves. If you've had trouble ranking your website, you probably haven't implemented good SEO practices.
If you have a website that's not seeing the ranks you desire consider programs like Web Fire. You'll be able to root out issues with your website and substantially improve its rankings in a fraction of the time and cost it would entail if you tried to go without.

Five Super Important Things to Rank Your Site

What is a Ranking in SEO?

Search Engine Optimization (SEO) is meant for the betterment of web pages to help search engines rank them accordingly. In SEO, ranking indicates the position of a website’s page on what's called the search engine results pages (SERPs).
According to Google, the ranking of a website is vital because it helps in showing the relevant search results. It is also essential for the organization of largescale data present on the web and making the information reachable and valuable to people all around the world.

The ranking also makes it easier for Google to catalog the pages based on the optimization and quality of the pages.
The five most important factors in ranking of a website are:

1. Secure Website

The right URL is secure and easily accessible. A secure and accessible URL is probably the most important ranking factor of any website. Google’s bots should be able to access and crawl URLs for the information they need.
In other words, websites that have URLs that Google can visit and review easily, are more likely to rank higher on the SERPs.

To improve the ranking of your website by making it secure, you need to consider the following:
• A well-developed website through a standard website builder.
• Robots.txt file that is used by Google to determine where it can and cannot view the website information.
• A thorough sitemap which gives the details of all of your pages.

2. Page Speed

Page speed is one of the primary SEO ranking factors for many years. Websites that have rapid-loading webpages give an excellent experience to the users. Faster websites are highly preferred by search engines in any ranking system.
Since 2018, Google has taken into account the page speed on mobile devices as well as PCs. Therefore, website developers should consider smart devices and their loading speeds as well.

3. Mobile Responsiveness

Smartphones and other smart devices have become ubiquitous in the last decade. The majority of users on the web use mobile devices to browse websites. Hence, the mobile-friendliness of a website is a major ranking factor today. It has impacted the SERPs a lot because now, only mobile responsive websites are ranked on the first few pages of Google and other search engines.

Google implements a mobile-first index, which means that the results of the searched keywords are drawn from the mobile-optimized pages. Your website must be mobile responsive if you have a desire to see it ranked high on Google.

Some important factors included in website friendliness are:
• A responsive site that can fit and resize according to the device.
• Fonts are large enough to be readable on small screens.
• Different menus and pages can be accessed and navigated easily.
• Ads are placed appropriately and do not hide the content.

4. Content-Length

Some SEO experts do not consider the content length to be an important factor in the ranking of pages. However, it can be observed from the general ranking on Google that websites that have unique, engaging, relevant, and an appropriate word count are ranked higher than the others.

There is no hard and fast rule on the content length. A long piece of writing is appreciated in SEO ranking because it takes time and energy to create a unique and engaging long content.

However, there must be a balance in length. An excessively long and uninteresting piece of writing content will not attract many people to your website, which will adversely impact rankings.

Recent trends in Google rankings have shown that content length should never be ignored, and long-form content is performing better at the top of the SERPs. As a general rule, 1,000 words or more is optimal for most general content.

5. Domain Age and Authority

Data about the top-ranked websites on Google suggests that the old websites are ranked higher than the new websites. The main reason for this is that the old site is usually optimized over a period of a few years. In some cases, the domain name also accounts for the ranking of a website.

Some researches show that domains that match to each other and that are relevant, useful, and highly-optimized enjoy a significant ranking boost. However, your URL must reflect the nature of your business.

Authority is also another factor in SEO ranking. It consists of SEO signals like inbound links, social media impressions, and page authority. All of this requires a great deal of research, time, and experience, but the process can be made simple by automating it all through advanced programs. Highly ranked websites and SERPs are possible and you no longer have to be a digital marketing expert to make it all work. Web Fire is a great way to make this process fast and simple.

How Can Simple Tweaks Drastically Improve Your Sales?

Making huge gains in traffic on your website and social media accounts is excellent, but what matters the most is generating conversions. There is no use in spending a large amount of money on extensive marketing campaigns if no one is buying your product or services or signing up for your website.

Many tweaks can drastically improve your sales. 5 of the most important ones are discussed below:

1. Make The Benefits Conspicuous.

All of the benefits offered by your products and services should be prominent on your website. The landing page and homepage are important in making these advantages known to potential customers immediately. Some examples of benefits your customers will love and should see might include free delivery, customer support, discounted offers, and giveaways on certain purchases. All the unique selling points of your business should be emphasized to convince the customers about the importance of what you have to offer, front and center on your website.

2. Use Credibility Markers

Using credibility markers can definitely be the tweak that you have been looking for. It can skyrocket your sales to unprecedented levels because the trust and experiences of previous customers are essential for the new potential customers.

Examples of credibility markers contain reviews and testimonials at a dedicated page on your site. Social media pages like Facebook understand this strategy and utilize it on their business pages. Facebook for example, has a specific review section for business pages they offer their users. Make sure you ask your happy customers to leave a fantastic review for you. You can also derive a huge advantage in improving your sales if you manage to get an influential personality in your business area to endorse your brand.

3. Call to Actions

The aim of your business and its site should be unambiguous to the audience to maximize the success of its aims. If for instance, you are building a lead generation page a professional contact or submission form should prominent, easy to understand, and easy to use for visitors that may turn into customers.

If you have products available for sale they should also be easy to see and buy as well. Along with this devices you'll need to craft a strong call to action to seal the deal.

4. An Efficient Conversion Process

The conversion process should be as easy as possible for potential customers.”Click here, buy this, fill out this easy form” you need to streamline the process for your customers, and to maximize your sales.

Many business owners overlook this strategy, but it is very simple to implement. The method of purchasing products and check-out should be modernized and streamlined to increase the sales of your business. Don't ask your users for unnecessary information and try to make the buying process as fast as possible before they remove the order and change their minds.

5. Improve Your Website

The style, design, and structure of the website of your business should be captivating for your visitors. It should keep them engaged. An optimial website can be achieved by adding attractive content and making use of other tweaks like:

• Adding Images And Videos

A large portion of online visitors are more likely to watch a video than they are to read lengthy content. Hence, it is a good idea to add videos on your website and inform potential customers about your products, services, and qualities of the company via videos. Engaging and high-quality videos will keep the users hooked on the page of your business, and the chances of selling will increase.

• Faster Loading Times

Consider the fact that people have a very small attention span nowadays and are constantly clicking away and swiping on their phones. Your website needs fast loading times to make sure it is easily accessed by users, and that they don't move on to other sites. It has a huge impact on conversion rates. Allocate a decent budget to site optimization to enjoy more sales.

Every business owner must keep in mind that the ultimate goal of tweaking the sales processes is to attract more customers and optimize the conversion rate. The whole process requires energy, time, and financial resources. You will have to keep testing new things to find out the best approaches and eliminate the ones that do not work for your company. With time fruitful impacts will begin to show in terms of sales and total revenue from your business.

All of this can be made easier by using a simple, optimal program that audits your business from the inside. BizFire's Free Business Analyzer and Growth ToolTOOL is a great way to save yourself the time and headache of working out these tweaks in your business on your own.

Pricing Strategies to Increase Your Sales

How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price and your sales price, it influences their decision to purchase. By having a “normal” price listed it creates the impression that the deal they are getting is awesome. They’re getting all this value at a price that is way less than “normal”. People love to believe they are getting a bargain and by listing both your normal and sale price side by side, it highlights the value they’re getting for their money.

For example, when you list your pricing, write it as, "Normally $197 -- Only $97 Today!"

You can also come up with reasons to have such discounts listed. These reasons can be mentioned next to the discounted price as well. These could be things like a holiday special, inventory closeout, end of year special pricing, manager’s special, etc.. Any reason works and makes it seem like a legitimate deal that customers have to take advantage of.

Remember, people love a bargain. So create the perception of a great deal by listing your “normal” price next to your sales price (eg, "Normally $197 -- Only $97 Today!"). Also consider names for special deals just to have a reason for that deal (like a holiday discount or manager’s special).

For more great pricing strategies, as well as little-known marketing tricks, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Going For The "Big Fish" Deals Can Increase Your Business

Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them.

It’s amazing what can happen when you try to go for the bigger clients or choose bigger businesses to partner with. Just a single deal can often make for a very good month (or even year!).

There’s two main ways of doing this. First, you can target more high-end prospects with higher end offerings. By raising your prices and offering more “done for you” services and products, you can try to target the elite buyers instead of focusing on being the low-priced leader barely scraping by. The second way is to try to focus on big “competitors,” or on other business owners who are far bigger than you in a similar market, but not necessarily competing, and then trying to strike a deal with them to sell or promote your offers (for a big cut). If you make this hands-free, super easy, and very profitable for them, you’d be surprised how many are willing to do deals with you.

One way of doing the second suggestion here is by offering to white label your product or service. This is where you allow someone to sell your offer as their own while you do all the work to fulfill it. This can be a win-win for both, as they can get a good cut of the sale for doing virtually nothing except making easy sales for you, while you fulfill the sales, do the support, and make lots of extra sales without having to spend money on advertising or do any marketing yourself. A single big fish deal like this can make an entire business.

One thing that still amazes us to this day is that it’s often just as hard to make a huge sale or business deal as it is to make a tiny sale or business deal, yet the vast majority of people tend to focus on the little fish because they don’t think they’re able to land a bigger deal! This can be applied to almost any aspect of business – whether it be finding big players to partner with, selling high end products / services, or even just being an affiliate for more expensive products! Quite often times it’s just as hard to sell a $5,000 product as it is to sell a $50 product, as long as you’re targeting the right kind of prospects. One just results in you making a lot more.

Try going for the big fish now and then, whether by going after more elite prospects, at higher prices with better offers, or by seeking out big partnerships to do white label deals, where they sell your offers for you for a cut.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc.. Naturally some people will want to do the same.

So think about how you can use case studies to explain your service/product, and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How Giving Away Something of Value Can Help You Monetize Your Back End

Everybody loves a freebie! What do you currently sell, that is of value, that you could offer for free? And how can you monetize the back end of that? This works especially well if you can offer something that other businesses would normally charge for.

For example, if you have a corporate cleaning business, you could offer your first clean free, and follow up with your customer to see if they were happy with your service and would like you to continue. This is a great way to get new clients to try your service, as you’re taking all the risk out of it for them and, if you do a great job, chances are they’ll want to keep you on. The principle of reciprocity comes into play here too - you’ve given something of value to them and chances are they’ll feel the urge to do the same back.

A twist on this model is our “free plus shipping & handling” funnels, where we offer something for free on the front-end as long as the customer covers a small s&h fee (usually under $5). As long as they think the value is $20+, they’ll consider this a steal and be inclined to jump on it, even if they normally wouldn’t buy it right then and there. However, a necessity with this model is to make sure that you have a great set of upsells and a good backend to really monetize it. We typically have a continuity offer (like a membership or something along those lines), a low to medium priced offer, and ideally a high-end offer in the upsell path. The real money is made in the upsell path, as it’s hard to make a lot off a free plus s&h offer. As an added bonus with this model, you also get a lot of quality buyer leads (worth far more than non-buyer leads), without often having to pay a lot in advertising costs to acquire them. This allows you to market more offers to them in the future and make even more money off these buyer leads.

Think about something you can give away, that has value, and then look at how you can monetize the back end. Whether it is a sample of your service or a physical product, this works especially well if it something that other people usually charge for.

For more insights on how to create a sales funnel that maximizes your profit potential, check out this tool here: BizFire's Free Funnel Maker & Analyzer

3 Easy Business Tricks To Make More Money

Every business owner has the desire to make as much money as possible, that's kind of the whole point of business. Most of us are continuously searching for new ideas to achieve this goal. Every individual business should evaluate the market trends and customers' requirements before making any specific decision about their business. But there are a few common tricks that can be applied in businesses to make more money.

Here are three easy business tricks that can help you in making more money:

1. Establish A Good Brand

Contrary to popular belief, there is a huge difference between a business and a brand. Brands are the results of a creative and innovative mind. In establishing an attractive brand, it is helpful in thinking of your brand as a person and thinking about what kind of person would you want it to be. Customers like to form associations with companies that are also good brands. You should answer the following questions while branding your business:

• What is the personality type of your brand?
• What are the qualities of your brand?
• Why should the customers choose your brand?
• What is your brand's behavior?
• How much is your brand likable?

A personality with characteristics like being innovative, charismatic, lively, and bold is bound to impress the people. Similarly, you should establish a good reputation, a lively logo, and a captivating tagline for your business to attract more customers and make more money through increased sales.

2. Form A Community

The importance of a strong community in the success of a business cannot be understated. It's communities that play a game-changing role in the success of small-scale businesses, especially because such companies are usually the extension of the owners themselves and so, business to business networking gets easier as you build up your comunity. .

Building a community includes establishing a strong network of effective partnerships that can help you in different business sectors.

Businesses can collaborate with each other in a great number of areas like developing optimized websites, mobile apps, or shared services. Joint promotions are also a great marketing tool.

Moreover, recruiting becomes easy and efficient in a close community. You do not have to spend a significant amount of time and money in the hiring process since you already have a familiar community to choose from, from which you can hire qualified people easily. Moreover, your partners can play a huge role in marketing your business online via different channels like emails, social media, and websites, which optimizes the conversion rates.

The following things should be considered while forming new partnerships:

• Which of the companies I want to partner with can expand my reach to new customers?
• Can I save expenses by sharing resources with another company?
• Will my partner help me out in crafting a marketing campaign to excite both new and existing customers?

3. Rent Out A Part Of Your Business

If you possess a commercial space for running your business, you should consider if you really need all of this space for the proper functioning of your business. If you do not require much space, you should rent out some of your area to another individual or a business to make some good money from the rent. This will form a steady stream of income, which can be used for your professional and personal development.

Many small businesses often depend on the Internet and do not require much physical space. Hence, if you have some unused room, warehouse space, or even an empty garage, you can always find people who are on the lookout of such places to rent. In urban cities, storage spaces charge a lot of money, so you can rent out your own to make a significant amount of money.

Other than land and space there are many ways to accentuate your renting income potential as a business by providing certain perks and resources. For example, providing access to the Internet, printers, or other standard devices present in an office. If you decide to rent a part of your business, you should consider giving it to a business similar to yours. It will give you an opportunity for collaboration and cross-promotion.

If you are looking for more methods and techniques for making more money, you can read 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years! for marketing tips.

How to Use What Your Competitor is Doing Well to Improve Your Business

It’s time to check out the competition!! In school it may have been called cheating, but in the business world it’s just good old-fashioned market research!
Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There’s also a couple of basic ways to see what your competitors are up to - follow them on social media and subscribe to their blogs and newsletters. If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what their follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business.

For example, if you sign up to a competitor’s newsletter, you can see how they nurture a lead and turn it onto a sale. Is there anything you see in this process that is working well that you can adopt for your business?
Or you may purchase a small item from them and find they are offering a great upsell - is that something you could do?

A simple trick you can do to spy on other offers is to check ads on other sites or on social media like Facebook and just see how many views, comments, likes, etc. they’re getting. If there’s a ton of comments, for instance, it’s likely something you want to look at and see what you could replicate or do better. You don’t have to always start from scratch or re-invent the wheel.

In fact, several of our businesses we originally got the idea from after seeing other ads with lots of views and comments on them, and then checking out exactly what they sold, what their upsells were, where else they advertised, etc.. And then we’d research to try to find out if there were other similar offers and what they looked like.

Often times we would find ways of offering a better front-end product (they wouldn’t even have to be the same type – just something in the same niche or appealing to the same crowds), more or better upsells, better ad copy, different ad sources, etc..

Sure, we’ve also started new offerings not based on anything else other than a random idea we had, but those always seemed to be more risky and more likely to fail from the start. Starting off with a model that seems to at least be working in one way or another is always a good idea! That’s not to say that you have to copy everything exactly as is, but by spying on what others are successfully doing and seeing what you can learn or mimic from them, you set yourself up to succeed far more easily.

So find out where and how your competitors are advertising and what their sales funnels are. Then look at what they are doing well and see how you can replicate this for your business.

For more insights on how to nurture leads and improve your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells

One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee.

For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more.

That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee).

Obviously, it’s hard to strike it rich at a few bucks at a time, which is why you want to treat these offers as only an entry point into your sales funnel/offers. You want to offer them additional upsells, other products/services on your backend, and take full advantage of their e-mail address to reach out with additional offers in the future, as everything from that point on could be pure profit for you (at least in terms of no advertising costs).

We’ve started entire businesses around this model. You can really up your profits here, like we did, by not only getting lots of front-end buyers in with an amazing free plus S&H deal, but by then offering several related upsells, including a recurring one with a big bonus worth more than the first payment, which can skyrocket your conversions into your biggest money makers in your funnel. This all sets you up to get great conversions both on your cheap front-end to get a lot of buyers, but also get great conversions on your upsells that make your real money. Never underestimate the power of getting something for free or a big bonus with a smaller purchase.

So consider an impulse buy product with a free plus S&H offer where you don’t lose money after collecting the small S&H charge.  Then upsell additional offers to make the most of your money.

For more help mapping out your upsells and sales funnels, so you can look at how you can increase your business, check out this software that helps you build out your sales funnel. BizFire's Free Funnel Maker & Analyzer

How Outsourcing An Offer That You Sell Can Make More Money For Your Business

There’s only so much time in the day, and although it can be a great idea to add extra services that you sell and fulfill yourself, it’s not always practical. This is why it can be a great idea to look for other services or offers that you can sell yourself but easily outsource to others to do with little to no work on your part.

For instance, you might be a web designer that often gets requests to create and add videos to your clients’ sites, but it might either be very time consuming or nearly impossible for you to create nice looking videos to sell as a service even if you could get hundreds to thousands of dollars per sale for them.

Instead of just passing on that easy money, why not look for others online who already offer those services, reach out to them, markup their prices (or make them more “done for you” to increase the value and prices you can charge) and get permission to use their testimonials, social proof, examples, sales pages, etc. as your own (or that you can modify) to sell to your own clients. This can be a great way of making extra money at huge margins.

For instance, there’s often places online like Fiverr.com, Craigslist.com, Freelancer.com, etc., that have tons of workers for almost anything you can think of. In some cases, you can find workers who can make nice looking videos for $25 to $50 (less in some cases) and you could turn around and sell that service for hundreds to even thousands of dollars.

We’ve done that with a variety of services ranging from social media management to video creation, and it’s easy money without any work or extra hassles on our part. And it’s a win-win, because our prospects really wanted those offers and would’ve likely bought something similar at some point, so why not have them buy from us?

Adding a couple of these services of your own can be super easy, add almost no work to your plate, but make you a fortune almost completely hands free!

So be on the lookout for other services or offers that you can sell that you’re able to outsource to others for pennies on the dollar. This can add some easy money to your sales funnels without adding extra work for you to do.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

The Marketing Tip To Boost Your Sales: Sending “We Haven’t Seen You In A While” Cards With An Incentive To Buy

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the table in doing so.

One thing that you can do to help remind your prospects and customers about you is to send either an e-mail or a card with something like a thank you note along with an incentive to take some further action (like a discount or a freebie leading into a sales offer of yours).

For instance, if you have leads that haven’t bought from you but who’ve expressed an interest of some kind, you can either automatically (via an autoresponder) or manually follow-up with them by writing an e-mail saying how you haven’t seen them in a while, want to thank them for previously reaching out, and then letting them know about either a freebie you’re currently offering, which can lead into a paid offer, or a discount or other incentive/deal that you currently have. This can help revive old, “dead” leads into being active buyers.

Likewise, if you have existing clients that bought one of your offerings but haven’t been active since, you can send them a thank you for being a customer along with a similar freebie or special discount/offer exclusively for your members/customers into some other offer you have. This can be a great and easy way to make more sales without a ton of effort.

So follow up with old leads and past customers with a “we haven’t seen you in a while” message, thank you note, etc., along with a freebie, incentive, or discount to help drive more sales from them your way while also making them feel appreciated at the same time.

For more easy ways stay in contact with your customers and drive sales to your business, check out this tool BizFire's Free Funnel Maker & Analyzer.

How to Increase Your Profits by Offering A Range of Different Upsells

Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you head into your local fast food joint: “Would you like fries with that?” Even not so great upsells can add a quick 33% or more to your revenue stream.  Some really good upsells or funnels can even double your initial sales or more! An upsell is a great way to increase the total value of a sale.

For example, if you run a dance school, and each class is $15, you could provide a number of upsells. You could offer 3 different upsells, of varying amounts:
Upsell 1 - 4 week course for $50
Upsell 2 - Gold Membership where for $120 a month you can attend as many classes as you like.
Upsell 3 - Pro dance package for $200 a month, which allows you to attend unlimited classes and receive 2 private classes a month.

A good upsell path, often referred to as a funnel, can make or break a business. One model that we’ve used over the years is to offer a crazy deal on the front-end (a low priced, deeply discounted offer or a free plus shipping and handling offer) while having several upsells ranging from continuity offers to high end offers. The money is made in the upsells – not on the front-end – in this case. We’ve started multiple seven figure businesses this way over the years, and the model is easily repeatable in almost any niche, but it wouldn’t be possible without a great upsell path.

But it’s important to note that you don’t have to build a business around an upsell path like we did (although that certainly can work). Just adding one or two upsells to your existing offer can greatly increase your earnings with minimal effort.

For instance, we helped another business owner once with a new offer that he was about to launch. We encouraged him to add at least one upsell to it, but since he was behind on his launch schedule, he was very hesitant and didn’t feel he had enough time to do so. So we said to just create a simple offer based on something he already sells, shoot a quick video on his iPhone, and throw it up on a page to see what happened.

The quality of his video sucked, he looked like he was on zero sleep (or high…), yet when he launched his new offer, the upsell made quite a few sales! In fact, the upsell actually MADE MORE MONEY than the front-end offer itself. It was responsible for about two-thirds of the total money made. That means that if he didn’t follow our advice, his launch would’ve been a third the size that it was (costing him tens of thousands of dollars just in those few days).

Upsells don’t have to be perfect, but you need to have them!

So consider offering a range of differently priced upsells to your customers to increase the total of each sale. Your upsell could be a complimentary or additional option on the offer your customer is already purchasing. Remember, include at least one upsell!

For more great upsell ideas and strategies to grow your business through improving your sales funnel, check out his awesome tool: BizFire's Free Funnel Maker & Analyzer

How to create a better Facebook Ad?

An attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared to be perfect as some ads work better than others due to various reasons. The competition in the Facebook ad market is becoming intense. More and more people are realizing the power of this social media giant and hope to utilize the platform to advertise their products and services.

Laser-focused targeting and creativity in Facebook ad creation are some of the essential techniques in creating a great Facebook ad. However, here are some of the other important strategies from which can be adopted to create a better Facebook ad:

Target a specific Audience

The first step in the creation of an ad is to keep in mind the audience for which you are writing the ad. The audience varies from business to business and the primary purpose of your ad.

A tempting thing to do is create a general ad and target millions of people through a single ad. However, this method is like shooting a gun in the air, and probably won't be pretty for your ROI. A better way to attract people is to create a specific Facebook ad in your niche and focus on a smaller number of people that fit your target customer criteria. An ad that's targeted is more likely to engage people because it will be tailored specifically to that audience.

While creating an ad, you must make sure to answer two fundamental questions: "who will be seeing this ad?" and "What is the message of this ad?"

There is no definite number of people that should be targeted through a Facebook ad. The number itself is highly dependent on your type of ad, kind of organization, the type of the audience, and the scale of your customer base. After selecting the target audience, write an ad that speaks directly to the audience. Make sure that the message of the ad resonates with the readers.

Create Multiple Ads and Test Them

Even after spending hours in creating a Facebook ad, it can fall flat. Hence, you should always create different versions of every ad and test them with your target audience to get an idea of which one works the best.

It is essential to follow the formal structure of the Facebook ad, which has three levels – campaign, ad sets, and ads. The process is started by selecting the aim of your ad and naming the campaign. In the ad set level, the target audience is selected, along with the budget and a few other options. Finally, the ad is designed in ads level.

Facebook allows ads published to upload up to six pictures for each ad. Once the ad is posted, these images are automatically rotated by Facebook. It means that Facebook will show all variations of your ad, and the ad, which is resonating the most with the readers, will ultimately be shown more. Thus, creating different versions of an ad and testing them is important to expand your customer base.

Advertise Discounts and Offers

Many people don't even try some new products because they have a fear of wasting their money, which is proved by the psychological concept call loss aversion – people are more fearful of losing things than gaining. To overcome this barrier, you should offer free products, offers like "Buy One Get One Free," discounted products, and free delivery. If you can afford it, you should conduct weekly or monthly free giveaways as well because, in recent times, they have become a vital strategy in cultivating a loyal customer base. These tactics will ensure that the customers are attracted to your ad and more likely to contact you if the offer is enticing for them.

Make sure your ad stands out

There are hundreds of thousands of ads running on Facebook on a daily basis. It has become very difficult to capture the attention of the users. Therefore, it is important to design your ad uniquely and outstandingly to make sure the user clicks on it and not just scroll it down like any other ordinary ad.

The overall design, style, and images used in the ad are very important in captivating the users’ attention. If you use a bright and right image according to the content of your ad, it is more likely to be clicked on by the user.

Use Call-to-Actions (CTA) feature

Along with being an attractive ad, your advertisement should make it easy for people to contact you and your company. Facebook offers a clickable CTA button through which the audience of your ad can call you or message you directly. This feature should be added appropriately in a good ad to facilitate the users in getting in touch with you.

All of these strategies will be useful to you in designing a perfect Facebook ad. Many advertising agencies and professional programs also offer their services in ad designing to make sure your ad stands out on Facebook and attract the target audience. Once you get your ads up and running, choose a Facebook Ad management system like Automated Ads to manage and optimize your ads.

How Affiliate Programs Are A Great Way To Bring In More Sales With Less Effort

Want a way to make sales without paying for any ads and with zero risk of losing money in doing so? The obvious answer is a big YES, but very few business owners take advantage of running their own affiliate programs, which can do exactly that!

Affiliate programs are where you offer others a cut of any sale that they send your way. When this is done online, there’s traditionally special “affiliate links” that they get from you. When they send people through those links that later buy from your site, they’d get credited for and paid a percentage of the sale. You can do a similar concept offline just by letting others refer your prospects directly (and manually crediting them), or even by handing out special “unique” coupon codes to others to hand out to their prospects so you know where they came from. This could be a special coupon that you hand out, with a code or ID on it, so you know where it came from. Regardless, in either case you only pay them after a sale is made, which makes it virtually risk free for you.

If you go the online route, there’s various places you can sign-up to, in order to have your offers on their networks, like Clickbank.com, Amazon.com (which is great to sell on just by itself), CJ.com, etc., as they can instantly let affiliates sign-up for and start promoting your offers. Alternatively, there’s also private affiliate programs/scripts out there that you can get free or for fairly cheap to run your own affiliate program without the need for another network.

Regardless of which route you go, don’t expect to magically get lots of affiliates signing up and promoting your offer without you raising a finger. It can take some work to reach out and recruit these affiliates to get them promoting you. It’s best to reach out to those who you can also help in return first, as well as to make sure that you truly have a great converting offer with good payouts to make your offer attractive to these affiliates.

So consider creating an affiliate program and recruiting affiliates to help promote your offers at little to no risk to you. Make sure that you have attractive offers and payouts, and that you proactively reach out to the best affiliate prospects out there.

Liked this strategy? For more tips to increase your sales, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How To Optimize Your Content For On-Page SEO

Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine.

For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google.

Choosing Your Keyword

The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type into a search engine. You then must attach that keyword to engaging and relevant content to draw people in.

It's important the keyword is related to the content, makes sense, and provides useful and accurate information, don't use “click-bait” and other deceitful tactics or Google, along with your users, may view you as untrustworthy.

In general, you should try to use “long tail” keywords, or keywords that are written as common phrases or terms people might input into a search engine, that usually consists of four words or more. Before you choose a keyword you'll want to do keyword research. Keyword research involves finding a keyword that is relevant to the content you want to promote, is a popularly used search term, and is easy to rank against the competition. You can use Google keyword research tool or a an automated programs like Web Fire which also tells you how you rank against the competition for your chosen keywords.

Headings, Subheadings, and Plain Text

All of your titles and subtitles should try to include your keyword. Most importantly it should be included in your main heading, and as many subheadings as you can. Your keyword also needs to be incorporated naturally and somewhat frequently (but not too frequently) throughout the body of your main texts. You need to use the keyword as much as you can but essentially without seeming like you're trying to. Because google may penalize you for “keyword” stuffing you don't want to overdo it. In the old days SEO experts used to tell to put the keyword in every paragraph and every sentence that you could, but this is no longer the case.

Many experts recommend a keyword density of 1% or 2% of your entire text bodies, but others say there's really no real rule of thumb.

Images and Alt Text

All content should contain imagery, it makes a post more engaging and for many it just feels more accurate when there's picture in front us to support the text. Relevant images are very important in search engine optimization as well. The “alt text” for instance should be considered. The alt text of in image is simply that let little text caption that pops up whenever you hover your mouse over an imagine.

The alt text of an image plays a role in search engine placement as well and should include the keyword you want to optimize.

Links for Trust and Click-Through

For the sake of search engine optimization every post should have links. There's just something about them that make a page more appealing visually, but they also boost your search engine ranking. Every post, if possible, you should include at least two or three linked references to high authority websites to establish trust.

As you develop more content on your page you'll also want to create links to that as well. Try writing your content in a way that may loosely relate to something you've produced before, and include a link to it. Whenever possible try to get at least two or three links on your page to content you've produced before, as long as its loosely similar subject matter to your current post.

Using Optimized Tools

Optimizing content for SEO is anything but easy. Many times the devil is in the details and it's a lot to remember, but you should get the hang of things in time as you learn more and more. Luckily, there is an easier way. You can also create original, already optimized content using automated programs like Robot Author to save you the time and headache.

The Trick to Keep Your Customers Continuously Purchasing From You: The Benefits of A Loyalty Program

It’s often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase from you? One way is to put in place a loyalty program that keeps them coming back for more.

A loyalty program is a great way to encourage customers to keep purchasing from you, make them feel special and reward and thank them for their continued business. Most loyalty programs involve rewarding customers when they buy regularly from you or have purchased a certain amount from you, whether it’s in free products or discounted future purchases.

For example, think of your local coffee place. Many local coffee shops have a simple punch-card loyalty program, where you purchase 5 coffees and receive your 6th coffee free. The reward, of the free 6th coffee, encourages people to keep coming back to the same coffee place to indulge in their caffeine kick.

Think about how you can encourage and reward your customers for their loyalty. Implement a loyalty program that rewards customers, through free products/services or discounts for future purchases, when they regularly purchase from you.

Want more tips on retaining customers and other money making marketing strategies? Check out this book here 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

Understanding the Importance of Schema

1: What is Schema?

Schema is best described as a type of language and coding system. It helps organize the data and shows more relevant results in search engines for the end user. This system began in 2011 and has widely been supported and used by several search engines like Yandex, Microsoft, Yahoo, and Google as an attempt to bring more pin-pointed results to their users.

Schema is often referred to as a markup system that is used to optimized websites. Essentially, it paves the way for search engines to interpret information and show the most relevant results.

Now, if you think that Schema doesn't apply perfectly to your website, you couldn't be more wrong. Schema can offer a variety of features that you perfectly image and optimize to your advantage.

The most surprising thing about schema is that it collects and displays every meager detail about the data you have questions about. For example, if you search for a specific hotel in your area on the Google search engine, you'll see every detail, including opening and closing times, availability, amenities, along with other relevent information that the hotel has for its customers on the Google search page.

2: What Is a Schema in Psychology?

The term Schema was coined by a psychologist named Jean Piaget in 1923, which means a plan or a scheme. He defined Schema as a structured knowledge of a person about affairs, entities, places, and people. Schema is more or less a map or blueprint that allows us to learn and gain knowledge more effectively. It helps people gain new knowledge on new subjects with greater ease.

As you build on the knowledge of people, places, entities, and events, things begin to make sense as we build a foundation with something similar to schema. In other words schema is a way to make things easier to learn by continually building on foundational knowledge. Consider your cellphone for instance. You know how to use the smartphone you have now because it follows a similar frame work to older models you had in the best. Once you have the frame work in place it becomes easier to build on that knowledge over time as cellphones became more complicated the new technology was easier to learn.

Schema is learning and the psychology could be best described as the building of knowledge through time and experience. Each experience we have prepares us for the next one, and incorporates more information into your schema.

When setting up your schema for your website you are assisting the end user in obtaining informative results about your website.

3: what’s the importance of Schema?

1: A website's schema clarifies to the search engine what you business is all about. Schema markups used by the websites are more visible and engaging than those without markups. And also makes the page eye-catching and informative with relevant snippets and images.

2: Schema markup assists you in the management of your business brand, when you change your brand name or add contact information like name, phone number, address, etc. it will let the search engines know and update accordingly.

3: If you are using a Schema markup to optimize a website, the search engine will recognize your business and will help the users by providing them the most relevant result for their search.

4: Schema markup optimizes the website and contributes to the rank of a website among top competitors. It also provides additional support to the users, which allows them to decide whether a website has what they want or not.

4: How does Schema affect Search Engine Optimization?

The use of the schema technique for SEO has countless benefits. It is important to use it on a perfectly tailored data structure within the efficiently formulated website that contains unique content. It takes the way your content is indexed and relays it to the end user in a way that is most helpful to them. When carried out the right way, you'll see an increase in traffic and user engagement. Schema markup constitutes a good chance to get your website ranked higher than those of your competitors.

5: WebFire:

So how do you create your own schema? It can be complicated when trying to set it up from scratch, however, you can make setting up a Schema easy! Shawn Casey and Brian Koz are two of the top internet marketers online today. After spending over $100k, they developed the most powerful SEO tool on the web known as Web Fire which is comprised of 22 SEO tools developed to optimize and rank your website. One of these tools walks you through the entire set up of a schema for your website. Take all the guess work out and get started today creating your schema today. Web Fire

How To Create A Better Funnel For Your Business?

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able to thrive in the market. Without a proper marketing strategy, a company will not be able to gain new customers and expand their reach.

Are you looking for tips and techniques to create better sales funnel for your business? If so, you are in the right place.

What Is A Sales Funnel?

A sales funnel is a marketing concept that provides a schematic of the process through which a customer goes through while making a purchase. The term ‘funnel’ is used as an analogy because most of the people who know about a business are its potential customers and represent the top, most significant part of the funnel. This might also be described as your “warm market” and may include those who are on the fence about your brand, or barely even giving it a thought. These people are on top. The people who can be described as committed customers are likely much fewer than those who are simply familiar with your brand. They represent the bottom part of the funnel.

The following are the five essential steps in constructing an excellent sales funnel for your business:

1. An Attractive Landing Page

The landing page of your company’s website is the first and best chance of impressing your potential customers. It should reflect the best qualities of your business and convince the customers to utilize your products and services. An excellent landing page is the one that will encourage the readers to sign-up for updates or notifications from your website. In this way, you can establish a regular and continuous interaction with your potential customers, allowing you to work them into different parts your funnel.

2. Give Front-End Offers

An enticing front-end offer should be made clear and visible on the front page of your website. The offers should be adapted to the market’s requirements, consumers mindset, and modern marketing trends. This strategy is often called the "pre-selling" as at this stage of the funnel; you are convincing your potential customers to buy your products or services.

3. Add Back-End Offers (Upselling)

An option of expanding the shopping cart should be provided to the customers at the back end. It means that the customers who have just bought or are about to buy a product or service from your business should be given the option of upgrading their order. For instance, you can create a unique offer that will provide even more benefits to the customers at an affordable cost. The strategy of upselling is often used in the funnels to enhance sales.

4. Downselling

The option of downselling is the opposite of the upselling strategy. The technique is essential in the selling funnel as it facilitates the customers' experience with your business. Many companies make the mistake of thinking downselling to be a failure of the business or as a negative step.

However, it is important to make sure people with strict budget constraints can utilize your services efficiently. The budget of your customers can keep changing due to many reasons, so your business should be considerate towards your customers by providing cheaper and reasonable offers, including the option of downselling.

5. Steady Marketing

The last important strategy of designing an efficient sales funnel is to keep your marketing steady. It is essential to follow up with your latest customers, take feedback from them, and make sure they are happy with your products and services.

To establish a good relationship with your customers, you can offer a rewards program for your customers. Different packages and offers can be introduced under this program which will keep the customers coming to meet a specific threshold of the program and get rewards from your business. Moreover, you will be able to keep the customers informed about new deals of the business and increase sales.

The five steps listed above are some of the many strategies that can be adopted by the firms to develop a better sales funnel. Other than these steps, every business should evaluate the type of their business and the targeted audience to select appropriate strategies to create a funnel for the business.

If you need help in marketing your business and creating a better sales funnel for your business, you can check out the BizFire's Free Funnel Maker & Analyzer program to get help in this whole process. It makes your funnel strategies so much easier.

Why You Need Content For Your Site And Social Media?

There is no doubt about the fact that unique and attractive content is an essential part of your website and social media profiles. Excellent content, along with a well-thought out social media marketing strategy, will help your website stand out in the crowd and attract more users to your brand.

Initially, it may seem a straightforward and smooth process to write content for your website as you have to add a few pages and blog posts to your website. In actuality, the writing process is time-consuming and even exhausting to some people. Your content must be adequately planned and written for your site and social media page. You need to content to draw the right viewers in.

The quality of content primarily determines the success of a website. Other factors like design, theme, multimedia, and any others that influence the website play a secondary role. The content on your site should be done with aftermarket research and follow a reliable keyword research plan.

Content Is Used In All Things

It should go without saying that content is the most critical part of the web because it is used everywhere and for everything. Compelling content is important to increase ranking and traffic of your site. Some of the advantages of different types of content are:

• Good content increases click-throughs
• Unique and engaging web content increases the ranking of the site and improves conversions
• Attractive content like stylish images with authentic written information is necessary for good social media marketing
• Content of blog posts that is captivating maintains readers interest.
• Verified and accurate content establishes trust and bonds with customers, brands, and other companies.

Content Builds Trust

Content is one of the many ways to exhibit your business’ integrity and credibility. As a result, the audience will begin to trust your products or services, and sales will increase. By producing great content thhat reassures the customers that you're the real deal, you can set your brand apart and attract more consumers.
Building trust through good content is an excellent content marketing strategy which can be implemented in the following ways:

• Ask a renowned person related to your industry to write for your website.
• Try to get a guest post on a respected newspaper, magazine, or blog.
• Ask customers to give feedback on your website and social media accounts.
• Hire an influencer to promote your product with your content. Nowadays, many social media influencers, especially on Instagram, are doing this kind of promotional activities.

Content Creates Loyal Customers

Regular updates are necessary on your website, so providing free information to the audience of your website and social media accounts builds loyalty among the customers. If you provide valued content to your audience, they will be happy with your brand as their time spent in your business will not be wasted. As a result, whenever you publish content, your followers will keep checking in with your site and social media.

Content is important for SEO

Google’s algorithms of SEO have evolved a lot in the past few years. They have become more determined in removing any bad quality content from the top SERPs and keeping the best quality content on the top. Search engines, like Google, are continuously updating their algorithms and crawling the web to improve the quality of the search results for the user.

Google rewards fresh and up-to-date content. Hence, it is important to keep uploading new content on your website and updating the existing content as well to maintain a firm grip on the SERPs. Moreover, search engines penalize the pages which are full of keywords and using a single term too many times. It is important to produce SEO-optimized content for better ranking of your website.

Content on Social Media Improves Customer Service

Social media has bridged the gap between businesses and consumers. You can give instant replies to any of queries or feedback of the customers on social media. With time and proper social media marketing strategy, the business social media pages expand their reach and can connect with more potential customers. However, it is only possible if the content on your social media profiles is exceptional and attractive for your targeted audience.

If you are interested in producing great content for your website and social media accounts, it doesn't have to be hard. The process can easily be outsourced and automated. Programs like Robot Author are available to help.

How A Themed Promotion Can Boost Your Sales

Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them up during a peak buying period.

For example, the vast majority of people are probably already buying lots of stuff over Christmas, Valentine’s Day, Black Friday, etc., so you can ride that wave while they already have their credit cards out, while also standing out amongst the crowd of competitors by having something that they perceive as a special deal.  

Similar to other promotions, it’s often best to have these be very limited time deals (even if you bring them back multiple times) so prospects don’t have the opportunity to sit on the fence too long. Three or so days is often the perfect amount of time to offer a special promotional deal, as long as you give them many reminders along the way.  For instance, if you have an email list and are offering a three day special promotional offer, we recommend mailing once on day 1, twice on day 2, and three times on day 3. Using this method will get you a lot of sales on that last day, especially during the last hours when they know there’s no time left!

One observation that we’ve had over the years, which many business owners seem to ignore or be unaware of, is that even “after the holiday” sales can be huge, especially for big holidays when people are often still at home, bored, and looking to buy or do something. We’ve run several webinars and special deals right after Christmas when most marketers in our niche were afraid to schedule anything then, yet that period of time would often get some of the highest amount of sales and webinar attendance. Don’t assume that everyone is out visiting with friends and family. Some (okay … maybe all???) are looking for a break or just aren’t traveling then, so it can be the perfect time to run a special offer or schedule a special event!

During holidays, different seasons, or any other special time of the year, it’s a good idea to create themed promotions with special offers to not only drive extra sales, but to also stand out from the rest of the competition during high sales periods.

For other marketing tricks to help increase your sales, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

Using Trust To Build Your Business: What You Need To Know To Use Referrals To Your Advantage

Have you ever tried a product or service based on the word of a friend, colleague or family member? Many of us have, because we trust that person and are more likely to take their recommendation over someone we don’t know. This is the power of referrals. Ask your current customers if they have friends, family, or people they know that they think would love your service, then contact those people on behalf of them, offering your services/products. This is a great way to get access to potential new customers, while also having a warm introduction – you’re not cold-calling (or emailing!) them, as you’re essentially being introduced by their trusted friend/family member (your current client).

For example, say you have an ecommerce business where you sell natural beauty products. You could email out to your customers, asking them if they know anyone that would love your products as much as they do.  If so, ask them to pass on the email address of those people and explain you’ll not only offer their friend a free sample of your most popular product, but that they too will receive a bonus 15% off their next purchase online as a thank-you. When you email the new lead with your free sample offer, mention that their friend thought they’d like your products, which is why you’re emailing and would love to offer them this free sample as a gift.

So put the power of referrals to work for you and piggy-back on the trust that your customers have already built with their friends and family. Ask your customers if they know people they think would love your product/service, and if they’d be willing to pass their contact info on to you. Contact those people on their behalf and make them a special offer!

Are you after other great ways to reach new leads? Check out a demo of this software, which can help you find new leads already interested in your niche, and grab a special deal!  Web Fire

How to Increase Your Prices and Boost Your Business’s Profits

People often overlook this very simple, very easy way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage people to buy your product or service. As you increase your prices, you’re also receiving more per sale, increasing your profit margin. Take this strategy a step further and target higher value clients.

For example, if you run a business coaching company, and you currently charge $200 an hour for your time, increase your rates to $1000. With the perceived higher quality and value in your coaching, target businesses that make a lot of money vs. those that are barely getting by. In this example, one client would be worth 5 of your clients in the past. Not only have you raised your hourly rate, but you’ve decreased the amount of work you need to do to earn the same amount of money.

An interesting example we’ve had before is when we’ve sold courses or software for $7 vs. $497 vs. $997+. Although the $7 price gets the most conversions, the $997 price would almost always make tons more money. You just have to make sure you do a good job of showing the value!

So test out this simple tip and try increasing your prices and targeting customers who have more money to spend on your product/service.

For more easy ways to grow your profits and increase your sales check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

Why Does Everyone Lose Money on Facebook Advertising

If you haven't tried Facebook ads already and you know a lot of people who have, you probably don't want to. They're uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you've probably heard plain and simple that Facebook ads don't work. Everyone who tries just loses their money with minimal results. First, let's dispel that myth. Not everyone fails on Facebook marketing. It is a highly effective platform, but only if you succeed in utilizing it's tools properly.

1. They Don't Test Their Audiences

Audience testing is going to be the very first step you use to build on your Facebook ad campaign success. The target audience you choose through Facebook will vary based on your industry and business type, and who you're trying to reach with your product. Facebook provides many factors to consider when selecting an audience for your first ad:

-Demographics-Based on demographic factors like age, gender, job title, level of education, and more.
-Interests-Audiences hobbies, interests, and likes
-Behaviors-Behavior patterns typically followed like purchases, website visits, and using a certain device

When you first begin figuring out your audience type it will be anything but easy. It may involve some guesswork and gouging your competitors. Audience testing is the crucial element for long-term success in targeting.

How to Test Your Audience

To test your audience, you'll need to create several separate ad sets. In each one choose your targeting factors. For the best gauge of success, create at least 8 to 10 different sets, and monitor each one's performance using your ads manager.

Over time as you monitor the performance of each ad, look and see which ones are performing best, based on your goals. Are your target audiences visiting your page, engaging in your posts, or finally making purchases?

Keep the audiences that perform best.

2. They Don't Utilize Lookalikes and Customs

As some of your ads begin to perform, entering the ads manager will reveal that you can actually create custom and lookalike audiences. To do this, simply visit the audiences tab in your Facebook ads manager. From there, you can select from custom or lookalike audiences.

Custom audiences are more or less "warm audiences" who have already performed some action on your page in a set period of time. You can choose to market your ad to people based on many factors, including those who have engaged in your posts, visited your website, or watched a certain length of your videos. This is a great way to put your ad in front of people who are already familiar with your brand.

A lookalike audience varies from a custom audience in that it is essentially a "smart" audience more or less cloned from a custom audience. Your custom audience requires 100 members or more, before you can create a lookalike audience. Creating a lookalike essentially spawns an audience of people who share similar interests, behaviors, and demographics with your custom audience.

In this sense, once you've established a heartbeat for your ads campaigns and desired audience, it becomes that much easier to find people just like them. That means people just as likely to become loyal customers.

3. The Pixel Isn't Working Properly

Facebook Pixel is a tool you can use to track audiences who visit your webpage and then transmit that info to Facebook, allowing them to update your advertising algorithms. Go to your Pixels tab in Events Manager, click Create a Pixel, name your pixel, enter your website url to find easy set up optins and make your choice. Then simply copy and paste the code provided by Facebook into your website. Once you're done, Facebook ads will track, optimize, and constantly work to improve your ad performance.

Pixels will work to track actions taken on your website outside of the Facebook page, like visits and clicks, sign-ups, and purchases. If you haven't already synced up your website, it's an absolute must. If you are already using Facebook pixels, there's always a possibility the code may not be working correctly. If you've noticed your ads haven't improved over time, or are simply not performing at all, it may be time to troubleshoot your Pixel.

What if All of This Was Easy?

Facebook ads CAN work and DO work, but you have to utilize all of the tools that Facebook has to offer, and you have to manage them effectively. Doing this is no easy task, but you don't have to be a marketing expert to achieve some level of success, but it certainly helps. Fortunately, there is plenty of help for the rest of us who are less than master's in the art of the Facebook ad. Programs like Automated Ads streamline the management of mulitple ad sets and vastly improves your chance of success without losing your shirt.

There's a lot that goes into launching a successful Facebook ads campaign, but fortunately for some of us, you don't have to do it alone.